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<div class="post-body" itemprop="articleBody"><p>组成淘宝SEO的主要有：综合排名、手机淘宝、天猫、人气排名。<br>淘宝类目分前台类目和后台类目，前台类目为淘宝首页看到的商品分类，后台类目为卖家发布商品时选择的产品分类。<br>淘宝SKU为产品的规格、颜色、款式的设置和库存。<br>淘宝标签出现在结果列表上方，可以筛选搜索结果，包括：包邮、赠送运费险、各种优惠活动等等。<br>长尾关键词：指搜索量不大、竞争少、转化率高的关键词。<br><img src="/assets/img/00079.png" alt="综合排名"><br><img src="/assets/img/00080.png" alt="人气排名"><br><img src="/assets/img/00081.png" alt="卖家核心指标"><br>淘宝弄虚作假：虚假交易、换宝贝行为、重复铺货、商品SKU作弊等<a href="/file/TaobaoPunishment.pdf">♂</a><br><img src="/assets/img/00082.png" alt="商品人气"><br>橱窗推荐策略：分批次定时上下架、挑选客流量大时段上下架。<br>小卖家关键词策略：热词无法竞争过大卖家，多用精准冷词。<br>主要关键词确定可以借助淘宝首页、淘宝女人等页面上的类目名，以及这些页面上搜索条下的热搜关键字。<br>作为卖家，一定要建立自己的关键词库。<br><img src="/assets/img/00083.png" alt="商品人气"><br>淘宝指数能帮助关键词进行人群定位分析<br>卖家要进行关键词转化、关键词倍数、关键词点击率分析。<br><img src="/assets/img/00084.png" alt="商品人气"><br>标题最多60个字节，最多30个汉字。<br>宝贝标题中不要用“【】”这个符号，影响关键词拆分，不如直接用空格。<br>使用“审查元素”查询标题实际拆分情况。<br>关键词之间的顺序可以颠倒一下进行对比，选取更有优势的组合形式。<br>要验证两个关键词连在一起和不连的情况，哪种更有优势。<br>养词：提前布局关键词，等旺季来临才能跑在其他卖家前面。<br>利用好生e经和数据魔方对商品上架时段进行分析。<br>淘宝宝贝上架7天后自动下架，要分析最适合上架的时间。<br><img src="/assets/img/00085.png" alt="上下架时间分析思路"><br>有潜力的宝贝可以通过七天螺旋法让它获得淘宝扶持流量。<br>七天螺旋核心三要素：环比增长、同比增长、七天累计销量。<br><img src="/assets/img/00086.png" alt="上下架时间分析思路"><br><img src="/assets/img/00087.png" alt="上下架时间分析思路"></p>
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<h3 id="我的想法"><a href="#我的想法" class="headerlink" title="我的想法"></a>我的想法</h3><p>丑陋的封面让我对这本书持低期待值，没想到干货满满，赞一个。但是里面其实很多数据分析是建立在一些收费数据上，而且有些数据甚至已经不再提供服务了。不过我不是专职的淘宝卖家（那你为啥要看？），阅读目的也只是想要了解一些淘宝SEO的大概规则，若有朝一日，我想成为富贾，一定回来详读此书。</p>
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