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<li>人会不自主寻找规律，二维元素更容易有规律。</li>
|
<li>略微侧向俯视视角（如看桌上的茶杯），是想象视觉的标准视角。</li>
|
<li>大写单词用于强调，但不利于阅读。</li>
|
<li>阅读不等于理解，要让产品能被理解。</li>
|
<li>人一次只能记住四项事物。</li>
|
<li>回忆会重构记忆。</li>
|
<li>让用户点击，而不是让用户动脑。</li>
|
<li>减少负荷：认知、视觉、行动。</li>
|
<li>30%的时间人会走神。</li>
|
<li>人越不确定就越固执己见。</li>
|
<li>故事是人处理信息的最佳形式。</li>
|
<li>示范是最佳教学方法。</li>
|
<li>等待要用进度条，过程分成几步，让用户少动脑。</li>
|
<li>别做假设，别指望人们一定会关注你提供的信息。</li>
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<li>人们都以为自己可以一脑多用，其实并不能。</li>
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<li>勾人六事：危险、食物、性、移动、人脸和故事。</li>
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<li>人越接近目标越容易被激励。</li>
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<li>多巴胺系统（欲求 ）让人渴望，类鸦片系统（喜好）让人满足。</li>
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<li>信息来的越不可预期，人们越容易沉溺于发掘信息。</li>
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<li>意外的奖励更能激发用户的动力。</li>
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<li>竞争者较少时更有动力。</li>
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<li>自助让人更有动力。</li>
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<li>面对面、一对一的反馈才是最准确。</li>
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<li>群体决策很可能犯错。</li>
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